Emeka Emuwa is the chief executive officer and group managing director of Union Bank of Nigeria Plc, a position he has ocuppied since November 1, 2012.
A highly experienced and consumate banker, Emuwa joined Union Bank after 25 years with Citigroup, where he served as the chief executive officer and managing director of Citibank Nigeria Limited between 2005 and 2012.
He brought his experience to bear with the successful rebranding of Union Bank, a feat that has won the institution two awards to date, and still counting.
The bank’s new brand identity, unveiled October last year recently won two gold awards at the Transform Awards MENA 2016 held in Astoria Hotel, Dubai.
The bank won the award for ‘Best Brand Development To Reflect Changed Mission / Vision / Positioning’, beating Abu Dhabi Sports Council, Bank Al Bilad, Bahrain Finance Company, Commercial Bank of Dubai, Industry Gulf Finance and VOX, and ‘Best Visual Identity From The Financial Services Sector’ beating Bank ABC, ADCB, Commercial Bank of Dubai, Industry Gulf Finance and MAF Finance.
The new brand identity has been adjudged outstanding because it success in reflecting the bank’s improved simpler, smarter and more comtemporary image while maintaining its authentic and key elements of its brand heritage, thus re-enforcing its slogan ‘Big, Strong, Reliable.’
Emuwa is a graduate of Finance from the University of Lagos and holds an MSc. in Management from Purdue University’s Krannert School of Management.
Emeka Emuwa is the chief executive officer and group managing director of Union Bank of Nigeria Plc, a position he has ocuppied since November 1, 2012.
A highly experienced and consumate banker, Emuwa joined Union Bank after 25 years with Citigroup, where he served as the chief executive officer and managing director of Citibank Nigeria Limited between 2005 and 2012.
He brought his experience to bear with the successful rebranding of Union Bank, a feat that has won the institution two awards to date, and still counting.
The bank’s new brand identity, unveiled October last year recently won two gold awards at the Transform Awards MENA 2016 held in Astoria Hotel, Dubai.
The bank won the award for ‘Best Brand Development To Reflect Changed Mission / Vision / Positioning’, beating Abu Dhabi Sports Council, Bank Al Bilad, Bahrain Finance Company, Commercial Bank of Dubai, Industry Gulf Finance and VOX, and ‘Best Visual Identity From The Financial Services Sector’ beating Bank ABC, ADCB, Commercial Bank of Dubai, Industry Gulf Finance and MAF Finance.
The new brand identity has been adjudged outstanding because it success in reflecting the bank’s improved simpler, smarter and more comtemporary image while maintaining its authentic and key elements of its brand heritage, thus re-enforcing its slogan ‘Big, Strong, Reliable.’
Emuwa is a graduate of Finance from the University of Lagos and holds an MSc. in Management from Purdue University’s Krannert School of Management.
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